Why Certain Businesses Are Recession-Proof: What You Need to Know

Cover Image from "Why Certain Businesses Are Recession-Proof: What You Need to Know" | Natfluence Guide

Welcome -- Today, we discuss why certain businesses and industries are considered to be “recession-proof.” The term is catchy and has gained increased attention.

But what exactly does it mean to be "recession-proof"?

In this article, we explore what makes a business recession-proof and how entrepreneurs and small business owners can apply the same strategies and techniques to strengthen their business model.

Here’s what we cover:

What Makes a Business Recession-Proof First, let’s recognize that the term “recession-proof” is not 100% accurate.

The impact of a recession is different for everyone, and complete protection against a bad economy is unrealistic. However, certain businesses and industries are less susceptible and may even do well during an economic downturn. These types of businesses are often referred to as ...

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How to Search Google Tasks – A Solution Inspired by Guy Kawasaki

Image of Natfluence Search Google Tasks Chrome Extension | From "How to Search Google Tasks - A Solution Inspired by Guy Kawasaki" Article | Featured Image

The Natfluence team thought long and hard about whether to build a tool focused on how to search Google Tasks.

Our goal was to create a one-of-a-kind tool that allowed users to easily search, manage, and edit all their Google Tasks using a simple but powerful web-based dashboard.

But, was this a good business decision?

To find out, we explored the unique problem the tool would solve, the extent of market demand, the competitive landscape, and a cost-benefit analysis.

As part of this journey, we looked to business guru, Guy Kawasaki (creator of Guy Kawasaki’s Remarkable People podcast) for guidance.

So, did it make business sense to build a tool for searching Google Tasks?

What we learned: Probably not a good business decision.

But, we decided to ...

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Tags: News, Tools

How to Save Big On Amazon Prime Day: What Entrepreneurs Need to Know

Image of How To Save Big On Amazon Prime Day: What you need to know | From Natfluence

If you haven’t heard of Amazon Prime Day, you’re in for a treat. Whether you’re a startup founder in bootstrapping mode, an entrepreneur looking to boost their productivity or a busy professional who doesn’t have time to shop, this is your opportunity to easily and quickly save big on the items you need for your business -- or on every day items you already use.

In this "Prime Day QuickStart Guide", we will walk through the basics of what you need to know to grab great prime day deals. In addition, we have compiled a list of top rated and best-selling products and deals for entrepreneurs and business owners.

To skip the basics, and get right into it, navigate to our "Amazon ...

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Tags: Budgeting

Why Reading Business Books May Actually Help You Get More Money

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Let's be honest. Most people read business books because they want to learn how to get more money. But, there may be a bit more to it than that. Let's have a deeper look at the connection between reading habits and business success. To get started, let's begin with a question.

What’s one habit that financially successfull CEOs and founders have in common? They read. A LOT.

According to Sales & Marketing Executives International, those who read at least 7 business books per year earn more money.

In fact, they earn 2.3 times more than people who only read one book per year.

Reading seems to be one of the major habits successful people have in common. You may notice they often have beautiful bookshelves ...

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Need Angel Investors? Know How to Attract Powerful Funding Angels

Image of Need an Angel Investor - Know How to Attract Powerful Funding Angels | From Natfluence Angel Investing Article

Angel Investors & Getting Funded “SHOW ME THE MONEY!” Four little words from the hit ‘90s rom-com Jerry McGuire capture the spirit of startup entrepreneurship and the importance of angel investors.

Whatever you want to call it – money, capital, funding, investment – the bottom line is you need it to start a successful business.

Even the best business idea in the world won’t get off the ground without some capital to invest. Research shows that a lack of capital is one of the most common reasons why small businesses fail.

If you don’t have enough capital to invest, you won’t be able to hire the talent you need, invest in production costs, market your idea or develop your offering to its ...

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Tags: Funding