6 Powerful eCommerce SEO Tips to Save Your Shopify Store

Cover Image | 6 Powerful eCommerce SEO Tips to Save Your Shopify Store | Natfluence Blog | Shane Barker

Setting up a Shopify store is easy, but how familiar are you with eCommerce SEO?

You might have flipped the sign to ‘open’ on your digital store, but do you know how you will reach potential customers? Or, how you will make your shop more attractive than your competitors? More importantly, will your visitors purchase from you?

If you want potential shoppers to buy what you’re selling, you need to:

  1. Get them to your store (attract relevant traffic),
  2. Keep them there (offer a positive user experience), and
  3. Have them click that ‘Buy Now’ button (complete a transaction)
This is where eCommerce search engine optimization (SEO) comes into play.

Shopify pages that appear higher in search engine results attract more shoppers. By using six powerful SEO techniques, store ...

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5 Recruiting Strategy Tips for Micropreneurs to Increase Profit 1000+

Image of 5 Recruiting Strategy Tips for Micropreneurs to Increase Profit | Cover Image | From Natfluence Blog | By Allison Todd

Today, we will be discussing recruiting strategy tips for micropreneurs.

Micropreneurs operate on a smaller scale -- often with five team members or less. Therefore, they don’t have the same resources that established businesses do.

However, what they lack in funds, they make up for in passion and drive. The thrill of starting a business often attracts like-minded people driven by realizing ideas and innovation.

For this reason, recruiting the right people is key for keeping a company moving in a positive trajectory.

By focusing on candidates that will help them scale and bring the company’s vision to life, micropreneurs can exponentially increase their bottom line.

TABLE OF CONTENTS

What Is a Recruiting Strategy? A recruiting strategy is a plan for hiring the right employees. It includes ...

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Why Certain Businesses Are Recession-Proof: What You Need to Know

Cover Image from "Why Certain Businesses Are Recession-Proof: What You Need to Know" | Natfluence Guide

Welcome -- Today, we discuss why certain businesses and industries are considered to be “recession-proof.” The term is catchy and has gained increased attention.

But what exactly does it mean to be "recession-proof"?

In this article, we explore what makes a business recession-proof and how entrepreneurs and small business owners can apply the same strategies and techniques to strengthen their business model.

Here’s what we cover:

What Makes a Business Recession-Proof First, let’s recognize that the term “recession-proof” is not 100% accurate.

The impact of a recession is different for everyone, and complete protection against a bad economy is unrealistic. However, certain businesses and industries are less susceptible and may even do well during an economic downturn. These types of businesses are often referred to as ...

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How to Search Google Tasks – A Solution Inspired by Guy Kawasaki

Image of Natfluence Search Google Tasks Chrome Extension | From "How to Search Google Tasks - A Solution Inspired by Guy Kawasaki" Article | Featured Image

The Natfluence team thought long and hard about whether to build a tool focused on how to search Google Tasks.

Our goal was to create a one-of-a-kind tool that allowed users to easily search, manage, and edit all their Google Tasks using a simple but powerful web-based dashboard.

But, was this a good business decision?

To find out, we explored the unique problem the tool would solve, the extent of market demand, the competitive landscape, and a cost-benefit analysis.

As part of this journey, we looked to business guru, Guy Kawasaki (creator of Guy Kawasaki’s Remarkable People podcast) for guidance.

So, did it make business sense to build a tool for searching Google Tasks?

What we learned: Probably not a good business decision.

But, we decided to ...

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Tags: News, Tools

How to Save Big On Amazon Prime Day: What Entrepreneurs Need to Know

Image of How To Save Big On Amazon Prime Day: What you need to know | From Natfluence

If you haven’t heard of Amazon Prime Day, you’re in for a treat. Whether you’re a startup founder in bootstrapping mode, an entrepreneur looking to boost their productivity or a busy professional who doesn’t have time to shop, this is your opportunity to easily and quickly save big on the items you need for your business -- or on every day items you already use.

In this "Prime Day QuickStart Guide", we will walk through the basics of what you need to know to grab great prime day deals. In addition, we have compiled a list of top rated and best-selling products and deals for entrepreneurs and business owners.

To skip the basics, and get right into it, navigate to our "Amazon ...

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Tags: Budgeting

Why Reading Business Books May Actually Help You Get More Money

Image of Best Business Books for Entrepreneurs & Successful CEOs | From Natfluence | Featured Image

Let's be honest. Most people read business books because they want to learn how to get more money. But, there may be a bit more to it than that.

Let's have a deeper look at the connection between reading habits and business success.

Here's a breakdown of what we cover:

TABLE OF CONTENTS

What’s one habit that financially successfull CEOs and founders have in common? They read. A LOT.

According to Sales & Marketing Executives International, those who read at least 7 business books per year earn more money.

In fact, they earn 2.3 times more than people who only read one book per year.

Reading seems to be one of the major habits successful people have in common. You may notice they often have beautiful ...

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Need Angel Investors? Know How to Attract Powerful Funding Angels

Image of Need an Angel Investor - Know How to Attract Powerful Funding Angels | From Natfluence Angel Investing Article

Whatever you want to call it – money, capital, funding, investment – the bottom line is you need it to start a successful business.

Research shows that a lack of capital is one of the most common reasons why small businesses fail.

In this guide, we cover (1) Different types of funding for startups; (2) What is an angel investor (3) Pros and cons of angel investing (4) Who should use angel investors (5) How to attract angel investors.

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Tags: Funding

How Much Can I Make as a Digital Marketer – Digital Marketing Salary & Income Guide

Image of How Much Can I Make as a Digital Marketer | Digital Marketing Salary & Income | From Natfluence Article | Cover Image

How Much Can I Make as a Digital Marketer? If you're asking yourself “How much can I make as a digital marketer?” -- or better yet, if you want to learn how to increase your digital marketing salary, you're in the right spot.

The field of online marketing continues to grow at a spectacular rate. This is great news for those looking to get a higher digital marketing salary or to make more money in the marketing industry.

A 2021 Global Industry Analysts (GIA) survey estimated the global digital advertising and marketing market will reach $786.2 Billion by 2026, nudged upward in part by the surge in online traffic and shopping that occurred during the pandemic.(I)

Your opportunity as a digital marketer to discover ...

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Getting Started With Digital Marketing – Actionable Tips From Leading Marketers

Image of Getting Started With Digital Marketing | Actionable Tips | From Natfluence Article | Cover Image

Getting Started With Digital Marketing (Introduction) - For the average person, getting started with digital marketing may seem overwhelming. There is an abundance of information out there, and depending on who you ask, you may get different answers on where to start.

Fortunately, if you're reading this guide, then you likely already know that digital marketing is critical to the survival of most modern-day businesses, and you're ready to take action.

To help get you moving in the right direction, we selected three key areas:

  1. Emerging trends in digital marketing and how to leverage them to get more business;
  2. Important things to know about getting started with digital marketing; and
  3. Three (3) ways businesses can increase website traffic
As part of this journey, we will provide ...

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